Resources 2018-06-01T05:17:56+00:00
How to make direct mail more effective Make an irresistible offer, state it in the first paragraph and repeat it four times. The more believable it is, the more likely ...
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Mailing list brokers - Helping you find your target market While traditional advertising like magazine ads or billboards can be helpful in introducing your company's offerings to a wide audience, ...
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Seven Steps To Guaranteeing Your E-mail Promotions Generate The Clicks, Hits, and Sales You Need! By Corey Rudl Thanks to e-mail, online business owners have the option of instant and ...
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Special HTML Email Creative TIPS Layout Avoid white text on dark backgrounds When using Flash or video, be sure to use a static background images in the event it cannot ...
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Five Tips for Phone Sales Success Telemarketing Services articles provided by Vendorseek Despite DNC laws that have changed the telemarketing industry, the phone is still a powerful way for businesses ...
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RE: Email Subject Lines That Work? BY Bryan Eisenberg You turn on your computer. Log in to your Internet connection. Start up your email client. Wait to see your email ...
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Five Tips For Building A Strong Email Marketing Foundation by Steve Adams Put yourself in your customer's shoes: Small business owners and entrepreneurs like to jump right in and get ...
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High Tech Direct Mail Do's and Dont's By Richard H. Levey It's not easy to sell high-tech products. Cathy Lang, chief operating officer at Aspen Marketing Services, which creates campaigns ...
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6 Stupid Things Smart People Do to Screw Up Their Direct By Dean Rieck, direct mail copywriter I once asked a young chess player how he wins so many games, ...
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RECESSION PROOFING EMAIL MARKETING By Terry Newell, SuperLists International Inc., www.super-lists.com Everywhere you look today, you see the 'r' word -- recession. I, however, am an optimist and know we ...
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HTML BASICS HOW-TO GUIDE Most, if not all, email list compilers require the creative (body of the email) to be in HTML. If you are unfamiliar with HTML (hyper text ...
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50 Creative Email Tactics in 50 Minutes Define your project's goals and objectives: Acquisition? Retention? Sales? Announcement? Promotion? Branding? FOCUS. Less is more. Do not try to do too many ...
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15 Tips for Improved Subject Lines by Loren McDonald Subject lines are one of the most important components of a successful promotional or newsletter email. This article outlines six principles ...
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By David James 1. Do the Math. Plan your mail marketing campaign as an accountant would. Start by figuring out how much income and unit sales the project must generate ...
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This U.S. Legislation applies to ALL Consumer lists, but not Business to Business (B2B) lists. Canada is in the process of implementing similar legislation. When you implement a phone or ...
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Four Simple Rules for Better Mailing Lists By Joseph Pych, Your success depends on your mailing lists. According to late great Ed Mayer, the success of every direct marketing campaign ...
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Canadian List Brokers You can select the Canadian businesses you want to reach by: SIC (Standard Industry Classification Codes) Major Industry groups Size of business Credit rating score Geography Postal ...
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How to Increase your Advertising ROI in 5 Easy Steps... Your company's Return on Investment (ROI) in an advertising campaign can make or break your sales forecasts. So how do ...
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