E-mail addresses are usually never released by the List Owner. When you purchase a ‘Campaign’, your HTML and Test format message (or as we call it, your Creative) is first sent to the List Owner for approval.  The reason the List Owner must first approve your message is due to ‘Anti-SPAM regulations’ and to ensure he can maintain his Opt-in list. List Owners never want to have their contacts opt-out of the owners lists because of the content of an e-mail campaign.  For example, if the content of the e-mail message is not in line with the contact’s interests.

Prior to the e-mail blast, you will receive your e-mail for approval.  This is a critical stage because your HOOK (the Subject Line of your e-mail) and the body of your e-mail (your Creative) ultimately make or break your campaign. The Opt-in or Double Opt-in e-mail list ensures that your audience is interested in your topic but your Creative and your product are what makes a conversion successful.  A conversion is when your e-mail reaches your target and your target ‘clicks’ on your link.

An ineffective subject line results in few contacts opening your message, just as a poor Creative results in few contacts moving forward to the desired location i.e. answering your survey, clicking on your website, purchasing your item, etc.

Once the e-mail blast is completed, the List Owner sends you a report which details ‘open rates’ (the number of e-mails which were opened by your target addresses) and ‘click rates’ (the number of people who clicked through to the desired location).