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Is an email marketing campaign right for you? SuperLists employees are ready to assist you in deciding if this marketing avenue is right for you.
If you decide an email campaign is right for your business, our qualified list representatives will do everything they can to assist in the success of your campaign. With access to every email list on the market today, your SuperLists representative will help find the right list for your product or service.
WHAT YOU NEED TO KNOW ABOUT EMAIL LISTS
Email has made a significant difference in the way many businesses market their products and services. The number of consumers and businesses with email addresses has burgeoned in the past decade which makes contacting your target market easier and faster than ever.
RENTING OR BUYING AN EMAIL LIST
The majority of email lists are "rented" not sold outright. This is because rental lists are consent driven ... the people on these lists have given consent to receive emails about specific products or ideas; they have "opted-in" to the list. List owners spend time and resources compiling email lists which comply with all federal laws and legislation. They will not compromise their lists by selling them for individual, possibly non-compliant, use.
There is a good reason for this caution. Any one of the email address owners on the list may opt-out of the list the very day it is sold to a business. The business is not aware of the opt-out and sends their emailing to all addresses on the list. The opted-out email address owner complains, and the business finds its website has been shut down by its ISP (Internet Service Provider). Not a pleasant possibility.
When an email list is rented from a list owner, they ensure all email address owners on the list continue to opt in and, therefore, actually want to receive your email. This is because when you rent an email list, you do not actually receive the list, the list owner sends out the email campaign on your behalf ensuring you assume no risk in the unlikely event of a complaint.
There are two types of lists available for rent:
OPT-IN EMAIL: the contacts in these lists have all indicated they want more information on certain topics. These contacts are much less likely to treat messages as spam since they only receive emailings about topics of interest to them.
DOUBLE OPT-IN EMAIL: These are the best lists. They contain contacts that have not only indicated topics of interest, but have also been contacted to confirm these interests in advance of being added to a list.
There is a third type of email list available. The compiled email list consists of contacts from many diverse sources. These addresses are not consent-driven; the email contact has not given their consent to use their email address or to receive unsolicited emails. SuperLists does not recommend you purchase a compiled email list. Your marketing campaign will be more effective and your dollars spent more wisely, sending emails only to those contacts who want to hear about your product or service.
YOUR EMAIL SUBJECT LINE AND CREATIVE
Obtaining the right email list to reach your target audience is only the first step. Having an effective subject line is the best way to ensure your message gets opened by your target. A great creative or message results in your target moving forward to the desired action, i.e. answering your survey, clicking on your website, purchasing your item, etc.
Whether you have a team of professionals designing your creative or opt to have the list owner assist in the design process, you want to ensure your subject line catches the attention of the intended target and your creative persuades the target to take the desired action when they open the email. For tips, please visit our Resource Centre
Many email list owners include the design of the creative in the cost of the campaign, saving you time, effort and the cost of having this done by another company. We have found when the list owner produces the creative, your results improve as they are experts in this area.
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